SEO
Local SEO Services in Melbourne
What is SEO?
Search Engine Optimisation (SEO) is a key digital marketing strategy designed to boost the visibility of your website on search engines like Google. By optimising your site, you can attract more visitors and increase your business potential.
SEO involves improving various aspects of your website, including content, keywords, images, meta tags, and layout. These elements help search engines understand and rank your site better. However, Google’s ranking rules are always evolving, which can make SEO challenging.
At Novo Digital Agency, our team of SEO experts stays ahead of industry changes to implement effective strategies tailored specifically to your business. We ensure your website fully benefits from SEO, driving more traffic and helping your business grow.
Why is SEO important?
SEO is a key source of new customers. Here are some compelling reasons to invest in SEO:
- Over 90% of online experiences start with a search engine
- Search engines, like Google, handle over 100,000 searches every second
- 75% of users never scroll past the first page of search results
- Businesses that invest in SEO see an average ROI of 275%
- SEO leads have a 14.6% close rate (compared to 1.7% of traditional marketing, e.g. print advertising)
By optimising your website for SEO, you can enhance your online visibility, reach more potential customers, and set your business up for long-term success.
Rank. Engage. Grow.
Grow your business with a tailored SEO strategy to attract your target audience and turn more visitors into customers.
What is involved in SEO?
As leading SEO specialists in Melbourne, we help take your business to the top of the search engine results page (SERP) by providing targeted strategies and effective solutions.
Advanced SEO Web Design & Development
Novo Digital Agency applies SEO best practises by first developing a high-quality SEO-focussed business website to give you an edge over the other local competitors in your industry.
Known for providing SEO services business owners can trust, we’ve refined a recipe to ensure your business gets the right kind of attention.
We not only make the visuals of your website more engaging, but also work to specifically target visitors with solutions to their problems through reliable content, increasing your conversion rate in the process.
Our advanced SEO website design strategies increase your SERP ranking, putting you in the perfect position to be seen on Google or any other search engine. And the best part of it all? We execute these steps in a way that helps you save and extend your marketing budget!
Deep Keyword & Competition Research
Ever wonder why your competitors have a stronger online presence, which keywords they’re ranking for, or how you can use this information to your advantage?
Our expert development team can assist with all things local SEO-related and help unlock the secret to ranking #1 on SERPs.
Keyword research is an aspect of SEO for local businesses you can’t afford to overlook. It plays an important role in determining how fast people who need your products or services can find you online.
Researching the competition in addition to developing a strong keyword strategy ensures resources aren’t wasted. This reduces the stress of the unknown and provides a clear focus.
With our expert local SEO services in Melbourne, prospective customers will always know just where to find you!
Consistent On-Page & Off-Page Optimisation
We take SEO for local businesses to the next level by using ethical white hat SEO tactics like creating quality backlinks to boost your business’s experience, expertise, authority, and trustworthiness (E-E-A-T).
On-page SEO includes:
- High-quality content backed by white hat SEO strategies
- In-depth analysis of the website for improved usability
- Superior internal page organisation for easy navigation
- Full optimisation of URL, meta descriptions, tags, and page titles
- Provision of internal and external backlinks
Off-page SEO includes:
- Improving backlink popularity and exchange with highly authoritative sites
- Social media bookmarking and presence on local online directories
- Placing your business website at the top of SERPs
Trust Us to Grow Your Business
Local SEO remains an often-overlooked strategy for businesses across Australia, regardless of their size. Many business owners are not fully capitalising on this powerful strategy to enhance their online presence.
By tapping into the comprehensive range of services offered by our team of SEO specialists, you’ll boost your business’s visibility and build greater credibility with potential customers.
At Novo Digital Agency, we use proven SEO best practices to ensure your business rises to the top of search results. Work with us today and let our expertise in digital marketing drive your success.
Ready to take your business in Melbourne to the next level?
At Novo Digital Agency, our talented web designers and SEO specialists in Melbourne are here to meet all your business website needs.
Please complete the attached contact form or call us at 0421 798 894 to learn how we can help grow your business in Melbourne.