How many pages should my website have?

The core pages nearly every business needs are a home page, an about page, a contact page, and a separate page for each main service. That last part is where the count actually changes. A business offering one service needs fewer pages than one offering five, and combining several services onto a single page usually costs you visibility for each of them.

Separate service pages matter more than most people expect. Someone searching for a specific service wants a page about that service, not a paragraph buried in a list. It’s also how search engines work out what each page is actually about, which is difficult when one page tries to cover four different things at once.

Beyond the essentials, extra pages earn their place when they answer something a prospect genuinely needs. Pricing, process, results or case studies, and a resources section all fall into that category, and each one removes a question that might otherwise stop someone contacting you.

Where page count goes wrong is when it becomes the goal. Twenty thin pages built to look substantial perform worse than eight genuinely useful ones, and they’re harder to keep current. That’s the same reason publishing regularly works when each piece answers a real question, and doesn’t when it’s volume for its own sake.

The practical answer: count your distinct services, add the core pages, then add anything that answers a question prospects actually ask before buying. That’s your number, and it will almost certainly land somewhere between five and twelve.

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