Blog
Website vs Business Card: Which Is More Important?
February 23, 2023
Have you ever found yourself scrambling for a business card at a networking event, only to realise you left them at home? Or worse, have you ever been on the receiving end of a bland, forgettable business card?
In today’s digital age, relying solely on a traditional business card to promote your business is a costly mistake.
Websites are powerful tools that can take your small business to the next level. A website not only provides more information about your business, but it can also establish credibility, be accessed 24/7, and even generate sales.
So, it’s time to ditch the boring business cards and invest in a website that showcases your brand and stands out in a crowded marketplace. In this blog post, we’ll explore why a website is more important than your business card and how it can help you grow your business.
5 Reasons Why a Website Is More Important Than a Business Card
The age of electronic media has replaced printed means of communication. So, if you want your business to succeed then you need a website, not a business card!
According to research, 88% of business cards get thrown out. Consider where you want your business to end up with the following 5 reasons to have a professionally designed business website.
1. Searchability
Searchability is a crucial factor in the success of any business, and a website provides a significant advantage over a business card. With more than 3.5 billion Google searches every day, the search engine has become the go-to source of information for people looking for products and services.
If your business doesn’t have a website, it’s invisible to potential customers who use search engines to find what they need. A website can be optimised for specific keywords and phrases that customers are searching for, making it more likely to appear at the top of search engine results pages (SERPs) for those queries.
For example, if you own a local bakery, you can optimise your website for the keyword “bakery near me.” When people in your area search for “bakery near me,” your website will appear in the top results, leading to increased visibility and traffic.
However, a business card can’t be found on a search engine. Even if a potential customer remembers your business name, they may struggle to find your contact details or more information about your services. This lack of searchability can severely limit the growth of your business.
Furthermore, having a website can also increase the chances of being discovered by people outside of your local area. For instance, if you sell unique handmade crafts, someone in another part of the country may stumble upon your website and become a customer. Without a website, you miss out on the opportunity to reach a wider audience.
To sum up, searchability is a crucial aspect of business success, and a website provides a significant advantage over a business card. Having a website optimised for specific keywords and phrases can make all the difference in terms of being found by potential customers.
2. 24/7 Availability
Another key factor that makes a website more important than a business card is its 24/7 availability. A website is always accessible to potential customers, regardless of the time of day or their location.
This means that even if you’re not available to answer phone calls or respond to emails, your website can still provide valuable information about your business and services.
For example, let’s say you own a small clothing store. A potential customer walks by your store at night and sees that you’re closed. However, they’re interested in your products and want to learn more about your business.
If you have a website, that customer can access it at any time and learn more about your brand, browse your product offerings, and even make a purchase if you have an e-commerce store.
According to a survey by Verisign, 84% of consumers believe that small businesses with websites are more credible than those without. This highlights the importance of having a website that’s always available to potential customers, as it can establish credibility and trust.
In addition to providing valuable information about your business, a website also allows customers to interact with you in various ways. For instance, you can integrate a contact form that allows customers to send you messages or inquiries, even if you’re not available to answer the phone. You can also include a chatbot that can answer common questions and provide support 24/7.
In summary, a website’s 24/7 availability is a significant advantage over a business card. It provides potential customers with access to valuable information about your business and establishes credibility and trust.
With a website, businesses can reach a wider audience and interact with customers in various ways, even when they’re not available.
3. Credibility
Credibility is another key element that makes a website more valuable than a business card. In today’s digital age, having a website is a must for any business that wants to establish credibility and legitimacy.
A website serves as an online representation of your brand and provides potential customers with essential information about your business, including your products or services, contact information, and reviews from other customers.
For businesses, having a website is particularly important as it can level the playing field with larger companies. A well-designed website with high-quality content can make a business look more professional and trustworthy, which can ultimately lead to more customers and higher revenue.
According to a study by Stanford, 75% of users judge a company’s credibility based on the design of its website. This highlights the importance of having a professional-looking website that’s easy to navigate and provides valuable information about your business.
Furthermore, a website allows businesses to showcase their expertise and knowledge in their respective fields. By creating informative blog posts, tutorials, or case studies, businesses can position themselves as thought leaders and experts in their industries, further enhancing their credibility and authority.
For example, let’s say you own a small accounting firm. You can use your website to share useful financial tips and advice with your audience, demonstrating your expertise and knowledge in the field. This can help potential customers trust your business and feel confident in your ability to handle their financial needs.
All in all, a website is crucial for businesses looking to establish credibility and legitimacy in today’s digital age. It allows businesses to showcase their professionalism and expertise, ultimately leading to more customers and higher revenue.
4. Access to Information
Another reason why a website is more important than a business card is the access it provides to information. A business card can only hold limited information about your business, such as your name, contact information, and maybe a logo or tagline.
On the other hand, a website can provide detailed information about your business, including your products or services, history, mission, and values. For businesses, this is particularly important as it can help potential customers learn more about the business and what it has to offer.
According to a study by BrightLocal, 98% of consumers do online research before making a purchase. This highlights the importance of having a website that provides comprehensive information about your business.
Furthermore, a website can serve as a valuable resource for customers, providing them with the information they need to make informed decisions about your products or services. This can include product specifications, pricing information, customer reviews, and testimonials.
For example, let’s say you own a small restaurant. Your website can provide customers with information about your menu, pricing, hours of operation, and location. You can also include customer reviews and testimonials to give potential customers an idea of what to expect when dining at your restaurant.
Additionally, a website can provide customers with a convenient way to contact your business. This can include a contact form, email address, phone number, or live chat option.
By providing multiple ways to contact your business, you can make it easier for customers to get in touch with you and address any questions or concerns they may have.
In summary, a website is crucial for businesses looking to provide comprehensive information to potential customers. It allows businesses to showcase their products or services, history, and values, and provide customers with a convenient way to learn more and get in touch.
5. Marketing and Advertising
Marketing and advertising are essential components of any business’s success, and a website can be a powerful tool for both. A website allows businesses to reach a wider audience and promote their products or services effectively.
One of the most significant benefits of having a website is that it allows businesses to use various digital marketing strategies to reach potential customers. These strategies can include search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and more.
By using these tactics, businesses can increase their online visibility and attract more traffic to their website.
For small businesses, this can be particularly beneficial as it can help level the playing field with larger competitors. According to a study by GoDaddy, 83% of small businesses that have a website feel they have a competitive advantage over those that don’t.
Additionally, a website can be a valuable platform for advertising. By incorporating advertising into their website, businesses can reach their target audience more effectively.
For example, a small clothing boutique can use its website to display ads for its latest products, targeting customers who are interested in fashion and clothing.
Furthermore, a website can help businesses track the effectiveness of their marketing and advertising efforts. Through analytics tools, businesses can monitor website traffic, user behaviour, and conversion rates.
This allows businesses to adjust their strategies and optimise their website to achieve better results.
To wrap up, a website is a crucial tool for businesses looking to promote their products or services effectively. It provides businesses with various digital marketing strategies to reach a wider audience, level the playing field with larger competitors, and track the effectiveness of their marketing efforts.
Bottom Line
In today’s digital age, a website is more important than ever for businesses. It provides access to a wider audience, improves credibility, allows for 24/7 availability, and offers a platform for marketing and advertising.
By incorporating these elements into their website, businesses can establish a robust online presence and achieve greater success.
At Novo Digital Agency, we understand the importance of a website for businesses. That’s why we offer high-quality web design and SEO services to help businesses create an online presence that drives results.
Whether you need a new website or want to improve your existing one, we have the expertise and experience to help.
So, don’t let your business fall behind the competition. Contact us today to learn how we can help you elevate your online presence and achieve your business goals.
Want to grow your business faster?
Novo Digital Agency delivers customised, results-driven web design and SEO solutions for businesses of all sizes across Australia.
Recent Posts
Related Posts
Categories
Ready to take your business to the next level?
At Novo Digital Agency, our talented web designers and SEO experts are here to meet all your business website needs.
Complete the attached contact form or call us at 0421 798 894 to learn more about how we can help grow your business.