Quick Answer Most small business websites need somewhere between five and twelve pages. The right number isn’t a target to hit – it comes from how many distinct services you sell, how many locations you serve, and how much a prospect needs to know before they’ll make contact. The core pages nearly every business needs…
Quick Answer Not for businesses that need a website to actually generate enquiries. AI is genuinely good at producing pages quickly, and considerably weaker at the parts that determine whether a site works – deciding what to say, who you’re saying it to, and why anyone should choose you over the business down the road….
Quick Answer Legally, only if the Privacy Act 1988 covers your business, and most small Australian businesses aren’t covered. The exemption applies to businesses turning over $3 million or less. But several exceptions catch businesses off guard, and health service providers are covered regardless of turnover. This is general information, not legal advice. If you’re…
Quick Answer UI, user interface, is what a page looks like: the buttons, layout, colours, and typography a visitor sees. UX, user experience, is whether using it actually makes sense. A site can have polished UI and poor UX, which is why some good-looking websites still don’t generate enquiries. The clearest way to separate them:…
Quick Answer A web designer decides how a site looks and how visitors move through it. A web developer builds the thing that makes it work. For most small business projects, you need both, and on smaller builds, both are often the same person. The simplest way to think about it: design is what a…
Quick Answer Ownership depends on what’s written in your contract, not on who built the site. In most legitimate arrangements, you own the content, the design, and the domain once you’ve paid in full. What can complicate that is anything left unspecified upfront, hosting access, source files, or licensed elements never purchased in your name….
Quick Answer Webflow gives designers precise visual control over every element of a page. WordPress gives businesses a much larger ecosystem of content tools, plugins, and SEO support, usually at a lower ongoing cost. The right choice depends on whether you value design precision or long-term flexibility more. Webflow was built for designers, and it…
Quick Answer A redesign changes how your existing brand is presented: new visuals, better structure, updated technology. A rebrand changes the brand itself: the name, the positioning, sometimes who you actually serve. Confusing the two usually means solving the wrong problem. The confusion happens because a redesign and a rebrand can look similar from the…
Quick Answer Switching mainly comes down to two things: securing access to everything that’s already yours, and briefing the new agency properly before they change anything. Done properly, it’s considerably less disruptive than most business owners expect. Start by requesting full access before you announce you’re leaving: your domain registrar login, hosting details, and any…
Quick Answer Yes, to a reasonable degree, both because it’s genuinely good practice and because Australian businesses have faced real legal consequences for inaccessible websites. Full technical compliance with WCAG isn’t a strict legal requirement for every business, but ignoring accessibility entirely carries real risk. This is general information, not legal advice. If accessibility compliance…
