Blog
The Best SEO Tools in 2024
February 3, 2023 / Updated June 3, 2024
As we all know, SEO is vital for businesses of all sizes in today’s digital world. With the constant changes and updates to search engine algorithms, it’s more important than ever to stay ahead of the game with the latest and greatest SEO tools.
In this article, we’ll be exploring the best SEO tools for 2024 to help you boost your business’s visibility and drive more traffic to your website. So, grab a cuppa and let’s dive in!
What Are SEO Tools?
SEO tools are software applications that help business owners and marketers optimise their websites for search engine visibility. They provide data and alerts about the overall health and success of a website.
Further to this, SEO tools can help uncover areas of opportunity and identify weaknesses or issues that may prevent a website from ranking and earning visibility in the SERPs. This can be difficult for those who have little or no experience with SEO.
Additionally, SEO tools can be used to dissect competitor SEO strategies, save time and money on manual SEO audits, generate thousands of keyword ideas, and communicate a clear return on investment to clients. They make it easier to showcase results to clients and build an SEO strategy from the foundation up.
There are a wide variety of SEO tools available on the market, ranging from free to paid options. Some common features of SEO tools include keyword research/rank analysis, search intent-based analysis, link analysis and acquisition, custom site crawls/audits, content marketing and analysis, international search tracking, mobile/local analytics, and technical SEO crawling.
Why Use SEO Tools?
Businesses should use SEO tools to maximise their SEO efforts and get the most out of their online presence. SEO tools can provide valuable insights into customer behaviour, trends, and preferences, allowing businesses to tailor their content and strategies to better meet the needs of their target audience.
Additionally, SEO tools can help businesses identify areas where they can improve their website performance, such as page speed, navigation, and security. This can help businesses ensure that their website is optimised for search engine rankings and provides a positive user experience.
Finally, SEO tools can help businesses track their progress and measure the success of their SEO efforts, allowing them to make informed decisions about their marketing strategies. By leveraging the power of SEO tools, businesses can gain a competitive edge and increase their visibility in the digital marketplace.
What Are the Best SEO Tools?
There are a variety of SEO tools available, and new ones are being developed all the time. Here are some of the best SEO tools that you should be using in 2024.
Ahrefs
Ahrefs is a great tool for businesses looking to optimise their website for search engines. It provides a wealth of information that can help increase organic traffic, and its domain verification feature allows users to work on multiple projects simultaneously.
Ahrefs features keyword analysis, backlink management, SERP ranking tracking, page grader, competitive analysis, site audit/diagnostics, site recommendations, task management, and more. It also offers a ‘traffic potential’ metric to spot untapped keywords, and its ‘historical backlink indexing’ feature is useful for link building.
Ahrefs pricing plans are divided into Lite, Standard, Advanced and Enterprise, with monthly subscriptions of US$99 per month, US$199 per month, US$399 per month, and US$999 per month, respectively. Annual subscriptions offer an 18% discount which includes 2 months free, and there’s no setup fee.
The main advantages of Ahrefs include its comprehensive SEO features, accurate data, trustworthy rankings, and integrations. However, it has a steep learning curve which makes it difficult to understand at first, and it lacks content optimisation solutions. Additionally, there’s no free trial and the reporting limits are ungenerous.
Overall, Ahrefs is a great solution for most SEO campaigns, and its pricing model is reasonable for businesses. It provides a wealth of information that, used carefully, can help significantly increase the levels of organic traffic to a website.
Visit Ahrefs to learn more.
Semrush
Semrush is an online visibility management software-as-a-service platform that’s great for businesses. It offers a range of features, including keyword analysis, backlink management, traffic analytics, and more.
It also provides data for over 142 countries and integrates with Google and task management platforms. With its generous usage limits and competitive pricing, Semrush is a great choice for businesses looking to improve their online presence.
The Pro plan starts at US$119.95 per month, the Guru plan at US$229.95 per month, and the Business plan at US$449.95 per month, with an 18% discount on annual subscriptions. Additionally, Semrush offers a free trial and a free/freemium version.
Semrush has many advantages for businesses. It’s easy to use and provides a wealth of data, making it a great tool for market analysis.
It also offers keyword discovery and competitive analysis features, as well as SEO tasks that can be performed with ease. Furthermore, Semrush provides detailed reports that are easy to understand and share with your team.
However, there are some drawbacks to using Semrush. It only provides data for one search engine, Google, and some competitive analysis features cost an additional US$200 per month. Additionally, the site is hard to use on a mobile device.
Overall, Semrush is an excellent tool for businesses. It provides a comprehensive suite of features and data, and its usage limits are generous. It’s also easy to use and provides a lot of knowledge from each individual section.
Visit Semrush to learn more.
Moz Pro
Moz Pro is a great tool for businesses looking to improve their SEO. It offers a range of features, including keyword analysis, backlink management, SERP ranking tracking, page grader, competitive analysis, site audit/diagnostics, and task management.
The Standard plan starts at US$99 per month with the subsequent higher-priced plans being Medium at US$179 per month, Large at US$299 per month, and Premium at US$599 per month. What’s more, Moz Pro offers a generous 35% discount on annual subscriptions.
Moz Pro also has an intuitive and user-friendly interface, making it easy to use even for SEO newbies. It offers a range of features that can help businesses improve their online visibility, such as Keyword Explorer, which allows users to strategically target keywords, and Search Visibility score, which gives users a complete picture of how they rank for certain keywords. Additionally, Moz Pro integrates with web analytics tools and offers multi-domain support.
However, it’s important to note that Domain Authority isn’t the be-all and end-all of SEO as it only predicts success and isn’t a consistent metric when compared with other tools. Additionally, Moz Pro can be expensive, so it’s important to consider your budget before investing in this tool.
Overall, Moz Pro is a great tool for businesses looking to improve their SEO. It’s easy to use and offers a variety of features that can help businesses improve their online visibility.
Visit Moz Pro to learn more.
GrowthBar
GrowthBar is the perfect SEO solution for businesses looking to maximise their visibility online. It combines AI copywriting tools with traditional SEO features, making it a powerful and cost-effective tool for content creation.
The Chrome extension version is easy to use, and the entry-level plan is very affordable. The Standard plan starts at US$48 per month, Pro plan at US$99 per month, and Agency plan at US$199 per month, with a discount of up to 49% on annual subscriptions. GrowthBar also offers a free trial for 5 days, so you can test out the features before committing to a subscription.
The AI tools provided by GrowthBar are great for quickly creating blog post outlines and sparking ideas for content creation. However, keep in mind that Google doesn’t approve of AI being used to create content, so it’s important to be careful when using these tools and to spend time fact-checking and editing the content produced.
GrowthBar also provides basic SEO tools, such as keyword research, competitive analysis, keyword tracking, and content generation. These tools are fairly feature-light, so if you need more advanced features, you may want to look into alternative SEO tools.
Overall, GrowthBar is a great tool for businesses looking for an affordable way to create content and perform basic SEO tasks. It’s easy to use and provides useful AI features, so long as you’re prepared to spend time fact-checking and editing the content produced.
Visit GrowthBar to learn more.
SurferSEO
SurferSEO is an advanced SEO tool designed to help businesses optimise their content for search engine rankings. It provides a comprehensive analysis of on-page factors, competition analytics, and NLP Analysis for webpage content.
The Content Editor feature helps users determine the optimal word count, keyword frequency, FAQs, and headings to use in their content. Additionally, the built-in SEO Auditor allows users to audit existing content and identify areas of improvement.
SurferSEO’s premium consulting and integration services are reasonably priced and a free trial and free/freemium version is also available. Plans start at US$59 per month for the Basic plan, US$119 per month for the Pro plan, and US$239 per month for the Business plan. Additionally, annual subscriptions offer an 18% discount.
The benefits of SurferSEO include the ability to craft SEO-friendly content to rank highly on Google, its seamless integration with Google Docs, and an AI-powered writing assistant. However, it’s not flawless and has some drawbacks including its lack of features compared to other tools, and its keyword research and AI writing capabilities are not as feature-rich.
Overall, SurferSEO is an extremely valuable tool and the developers are constantly upgrading and adding new features, so over time SurferSEO may become the only SEO software that any business needs.
Visit SurferSEO to learn more.
Ninja SEO
NinjaSEO by 500apps is a great tool for businesses looking to improve their online presence. It integrates with your platform and helps you to leverage your business by improving search engine rankings, generating reports on technical performance issues, and suggesting potential keywords for your website.
It also helps to fuel up on-page activities such as URL optimisation, title, meta, OG and canonical tags, site performance, and responsive design. Additionally, it conducts website audits and analyses backlinks for a top-level page ranking.
The cost of SEO for businesses is typically around US$100-5000 per month or US$1,500-5,000 for one-time projects. Smaller businesses that invest in SEO consulting services can expect to pay $25-500 per hour.
NinjaSEO is an affordable option for businesses pricing plans starting from US$14.99 per month for Cloud and US$74.95 for Enterprise. Additionally, annual subscriptions offer a 40% discount with the option to do a 14-day trial and cancel anytime.
The advantages of using NinjaSEO include its ability to analyse and fix errors that are limiting website performance, suggest the right keywords to use, and help to improve search engine rankings. However, a downside to the tool is that it may take some time to learn how to use it effectively and it may not be suitable for larger businesses.
Overall, NinjaSEO is a great tool for businesses looking to improve their online presence and increase their visibility in search engines.
Visit Ninja SEO to learn more.
KWFinder
KWFinder is a great tool for businesses looking to optimise their SEO strategies. It’s an easy-to-use web-based application that provides real-time information for search engine optimisation results and terms.
KWFinder offers 3 different pricing plans with the Basic plan starting at US$49 per month, Premium plan at US$69 per month, and US$129 per month. Users can get up to a 48% discount on annual subscriptions, and are offered a 10-day free trial option before committing.
KWFinder is ideal for businesses that already have some keywords ranking, to find new keywords that competitors haven’t used, to learn about advertising costs associated with using certain keywords, and to search for keywords for their particular business or niche. It’s the most intuitive keyword research tool on the market and its platform allows anyone to start finding low-competition, profitable keywords in just a few minutes.
The main advantages of KWFinder are its ease of use, data accuracy, and intuitive interface. However, it does have some disadvantages, such as not supporting multi-tabbed keyword research and the inability to pull data from Google Suggest or Google Search Console.
Ultimately, KWFinder is a great tool for businesses looking to get the most out of their SEO strategies.
Visit KWFinder to learn more.
Ubersuggest
Ubersuggest is an excellent SEO tool for businesses. It’s a free chrome extension and powerful SEO tool that provides insightful data related to keyword queries on Google, YouTube, Amazon and more.
It’s fast when performing 1 report at a time and the ability to find keywords, backlinks and content ideas is excellent. Ubersuggest also has a great onboarding video tutorial and the ability to export files and reports.
Ubersuggest offers 3 pricing plans with the Individual plan at US$12 per month, Business plan at US$20 per month, and Enterprise plan at US$40 per month. Additionally, users can purchase add-ons for US$5 per month. All plans come with updates for life and are significantly cheaper than competitor plans.
The benefits of using Ubersuggest include a word cloud to help visualise keywords, the ability to search in different languages, and content ideas for blog posts. The drawbacks of Ubersuggest are its low competitor limit on the Basic plan and it can be slow when running 2 reports at the same time.
Overall, Ubersuggest is an excellent SEO tool for businesses. It’s fast, easy to use and inexpensive compared to other SEO tools.
Visit Ubersuggest to learn more.
SpyFu
SpyFu is a great tool for businesses looking to gain an edge in the competitive digital marketing landscape. It provides a comprehensive suite of features that allow users to track their competitors’ SEO and Google Ads campaigns, as well as uncover new keywords and backlinks.
SpyFu also offers a free trial and a free/freemium version, making it accessible to businesses of all sizes. The Basic plan starts at US$39 per month, while the Professional plan costs US$79 per month, and the Team plan costs US$299 per month.
Furthermore, a generous discount is offered for annual subscriptions. There is no setup fee, and SpyFu also offers premium consulting and integration services.
Some advantages of using SpyFu include its ease of use, its ability to compare websites with competitors, and its helpful keyword research tools. It also provides insights into what keywords competitors are bidding on, helping businesses save money and focus their budget on the keywords they want to target.
However, the disadvantages of using SpyFu include limited data in the free version of the tool and the fact that it could have more capabilities when it comes to analysing market trends and understanding SEO data.
Overall, SpyFu is a great SEO tool for businesses that want to gain insights into their competitors, increase website traffic, monitor their websites’ rankings on search engines, and generate quality sales leads.
Visit SpyFu to learn more.
AnswerThePublic
AnswerThePublic is a great tool for businesses, as it provides detailed search and keyword information to help create great marketing content. It’s an online tool that helps users create content that will lead to traffic and sales on their website.
It collates, tracks and alerts users to the important questions being asked on Google, so they can find keywords and topics to cover to help them rank at the top of Google, which means more eyes on their store and more customers. AnswerThePublic has a free version that gives users up to 3 searches a day, an Individual plan starting at US$9 per month, Pro plan at US$99 per month, and Expert plan at US$199 per month.
The visualisation view presents results in a nice chart that can be especially useful if users need to present the data to management or clients. It also makes it easy to save the image in JPEG format.
The benefits of AnswerThePublic include the insight provided into the type of questions people are asking Google around a topic, and the ability to take the words out of people’s minds to create relatable ad copy. However, there are some drawbacks, such as not being able to hide individual suggestions and unwanted sections, and not having a mobile version.
Overall, AnswerThePublic is a great tool for businesses and provides an easy and cost-effective way to get inside people’s minds to create content that will help them solve their problems.
Visit AnswerThePublic to learn more.
Bottom Line
SEO is crucial for businesses of all sizes in today’s digital world. With the constant changes and updates to search engine algorithms, it’s more important than ever to stay ahead of the game with the latest and best SEO tools.
The SEO tools we’ve listed above are a great starting point for improving your website’s search engine rankings in 2024. But remember, using multiple tools is always recommended to achieve the best results.
At Novo Digital Agency, we understand the importance of SEO and the need for updated tools. That’s why we offer a wide range of services to help businesses improve their website’s visibility and search engine rankings.
From keyword research and on-page optimisation to backlink analysis and site auditing, we have the expertise and tools to help you achieve your SEO goals. So, if you’re looking to boost your website’s visibility and drive more traffic to your site, contact us today and let us help you boost your business potential.
Want to grow your business faster?
Novo Digital Agency delivers customised, results-driven web design and SEO solutions for businesses of all sizes across Australia.
Recent Posts
Related Posts
Categories
Ready to take your business to the next level?
At Novo Digital Agency, our talented web designers and SEO experts are here to meet all your business website needs.
Complete the attached contact form or call us at 0421 798 894 to learn more about how we can help grow your business.