Landscaping Case Study

CreationScapes

How a landscaper stepping away from side-hustle work to go all-in on his own business went from a decaying, invisible website to ranking #1 locally in Bacchus Marsh.

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Ranking for “landscaping Bacchus Marsh”
Website visits from search
Quote requests per month
BEFORE

The Challenge

Daniel Williams had spent years building CreationScapes as a side hustle while working full-time for a larger landscaping company, but the online presence hadn’t kept pace. The site existed, but had decayed over time. There was no About page, content was thin and unclear, and the overall impression was unprofessional enough to cost conversions.

Beyond the website itself, Daniel had no visibility in search results and no Google Business Profile at all, meaning CreationScapes was effectively invisible to anyone searching for a landscaper in Bacchus Marsh. His branding hadn’t evolved past the side-hustle stage either.

With Daniel ready to step away from working for someone else and focus on his own business full-time, it was time for the brand and the website to reflect that shift, not the version of the business that had existed as a side project.

Our Approach

We connected Daniel with a trusted brand designer to develop proper guidelines first, giving the new website a professional identity to build around rather than patching over the old one. From there, we rebuilt the site with clear messaging and a sticky header, so key information stayed accessible as visitors scrolled.

Services were outlined in detail rather than left vague, and an FAQ section was added specifically to reduce time spent on the phone answering repeat questions, a common friction point for trades businesses juggling jobs and enquiries. CTA banners were placed throughout, leading to frictionless quote forms designed to convert.

We also created a Google Business Profile from scratch, giving CreationScapes local visibility it had never had, alongside the website rebuild.

AFTER

What We Delivered

Brand & Visual Identity

Professional brand guidelines developed with a trusted designer, giving the business an identity that matched its new direction.

Web Design & Development

A clear, detailed website with a sticky header, helpful FAQs, and frictionless quote forms built to convert visitors.

Local SEO

A Google Business Profile built entirely from scratch, alongside targeted on-page SEO for Bacchus Marsh landscaping searches.

Conversion-Focused CTAs

Clear calls to action placed throughout the site, guiding visitors straight to a simple, low-friction quote request form.

The Results

Local search ranking

Ranking first for “landscaping Bacchus Marsh” in both organic search and the map pack.

Website visits from search

Previously having zero search visibility, now getting consistent monthly traffic.

Monthly quote requests

Direct quote requests through the site, creating enough demand to support business growth.

  • “Dean guided me through what I expected to be an overwhelming process, but he made it smooth and easy to manage. He built me a site with real creativity, and within months we were ranking locally and getting calls we’d never had before. My expectations were completely exceeded.”
    CreationScapes landscaping website design case study thumbnail
    Daniel Williams
    Director, CreationScapes

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