Exercise Physiology Case Study

Walking Tall Rehab

How an outdated website was holding back a growing social following, and how a rebrand and rebuild turned that following into #1 local rankings and a steady stream of enquiries.

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Ranking for “exercise physiology St Kilda”
Additional enquiries per month
Team member hired to meet demand
BEFORE

The Challenge

Evan Christodoulou has practised as an accredited exercise physiologist since 2015, building Walking Tall Rehab into a well-known St Kilda practice with a large and engaged social media following.

The existing website, built in-house on Wix, wasn’t reflecting that. It was uninviting, with no clear navigation through key services, broken links throughout, and no compelling offers or calls to action to turn a visitor into an enquiry. Branding felt disconnected from the business Evan had actually built.

Despite being based in St Kilda, Walking Tall Rehab wasn’t appearing in search results or the local map pack at all, invisible to the exact local searches that should have been sending clients straight through the door.

Our Approach

We started with the rebrand, addressing the disconnected branding before touching the website itself, so the new site would actually reflect the practice Evan had built and the audience he’d already earned on social media.

From there, we worked through local positioning strategy specific to St Kilda, then rebuilt the website around clarity and conversion – simplified navigation that clearly separated each service, a clear picture of who each service was for, and straightforward paths to contact on every page.

On-page SEO was implemented around the specific keywords Evan’s clients actually search for, targeting exercise physiology and rehabilitation terms with local intent rather than generic industry language.

AFTER

What We Delivered

Brand & Visual Alignment

A refreshed logo and visual identity, developed to properly reflect the quality of care behind Walking Tall Rehab’s growing reputation.

Web Design & Development

A complete rebuild off Wix, with simplified navigation, clear service pages, and a straightforward path to booking built into every page.

Local SEO

On-page optimisation targeting exercise physiology and rehabilitation keywords with local intent, specific to St Kilda and the surrounding suburbs.

Conversion-Focused Positioning

Clear service descriptions and defined target audiences for each offering, turning Evan’s existing social media following into genuine enquiries.

The Results

Local search ranking

Ranking first in both organic search and the map pack for “exercise physiology St Kilda.”

More enquiries per month

Organic enquiries on top of an already engaged social following.

Extra team member hired

Demand grew quickly enough to bring on additional support.

  • “I was hesitant after being burnt before, but Dean was honest and upfront from our first conversation, so I went with my gut. The new site exceeded every expectation, and within months we were ranking first locally and bringing in enquiries we’d never had access to before. We’ve since had to bring on extra help to keep up. I can’t recommend Novo enough.”
    Walking Tall Rehab exercise physiology website design case study thumbnail
    Evan Christodoulou
    Director, Walking Tall Rehab

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