Dentistry Case Study

Altona Gate Dental

How a family dental practice serving Altona North since 1996 went from invisible online to ranking #1 in local search, and finally became credible enough to hire the staff it needed.

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Ranking for “dentist Altona North”
Additional enquiries per month
Dentist hired to meet demand
BEFORE

The Challenge

Dr Peter Zafiropoulos has led Altona Gate Dental since 1996, building it into one of Altona North’s most trusted family practices on the strength of long-term patient relationships. As Peter began planning to wind back his hours, the practice urgently needed to bring on additional dentists.

The site hadn’t been updated in years. A COVID-era infection notice was still on the homepage, navigation labels read “Welcome” and “More,” and there was no service structure, no positioning, no calls to action – just a phone number. Admin staff reported candidates losing interest in the role after interview.

The practice was also being outranked by competitors a few suburbs away – invisible to the exact searches that should have been sending patients through the door.

Our Approach

We started with what a candidate or patient sees first. Brand colours were aligned, address, phone and hours were placed above the fold, and the flat “Welcome/More” navigation was rebuilt so visitors could find what they needed – and take action.

A new about page gave the practice’s 30-year history the weight it had earned, with clear calls to action added throughout. We rebuilt the website with on-page SEO built in from the start, targeting the specific terms Altona North dental patients actually search for.

We then claimed a lost Google Business Profile, optimised it fully, and worked directly with the admin team to develop a simple, consistent review-acquisition approach built around existing patient interactions.

AFTER

What We Delivered

Web Design & Development

A full rebuild placing contact details, service structure, and clear calls to action above the fold, replacing a homepage that gave visitors nowhere useful to go.

Local SEO

On-page SEO targeting the specific terms Altona North dental patients actually search for, built in from the start rather than retrofitted after launch.

Google Business Profile

A previously lost Google Business Profile, reclaimed and fully optimised to put Altona Gate Dental back on the local search map.

Review Acquisition

A simple, consistent review-acquisition approach developed with the admin team around existing patient interactions, to rebuild credible social proof over time.

The Results

Local search ranking

Now ranking first in Google for “dentist altona north,” up from invisible in local search.

More enquiries per month

New patient enquiries every month through the website and no longer relying on referrals.

Additional dentist hired

Consistent enquiry volume gave the practice the confidence to bring on a second dentist.

  • “We’ve already received so many compliments from our patients on how professional the site looks, and the enquiries that followed gave us the confidence to bring on an additional dentist. Dean was incredibly helpful and patient from start to finish – nothing was ever too much trouble. The result was better than we expected.”
    Altona Gate Dental website design and SEO case study thumbnail
    Peter Zafiropoulos
    Principal, Altona Gate Dental

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